JK Lanier's General Store: Local Goods and Moonshine Supplies

About

JK Lanier's General Store is a genuinely local stop on Wears Valley Road, owned and run by a veteran and firefighter family. It sits on the quieter back route between Pigeon Forge and Wears Valley, so it is an easy detour on the way to a Wears Valley cabin, the Foothills Parkway or Townsend. The feel is old-fashioned and friendly, with rocking chairs on the front porch and a cooler of bottled sodas.

Inside, the store is organized into distinct rooms. The main floor carries locally made crafts, antiques, jams, jellies, honey, elderberry syrup, soaps, gourmet items, Smoky Mountain souvenirs and cabin decor. The moonshine room stocks grains and supplies for making moonshine, takes orders for hand-built stills and carries autographed merchandise from moonshiners featured on television. A hiking and fishing room has last-minute supplies for a day in the national park or on a local stream. The store also puts together custom gift baskets.

The store is at 1382 Wears Valley Road in Pigeon Forge. Published hours differ between sources, and recent listings show the store closed on Mondays, so call (865) 366-2229 or check the store's Facebook page before a special trip. The store has hosted an October craft fair with meet and greets and still-building and crafting classes; watch the Facebook page for event dates.

AI rendering based on visitor photos, not an actual photo

Did You Know

• The store is veteran, firefighter and family owned and operated (Pigeon Forge Department of Tourism).
• Its moonshine room sells grains and supplies and takes orders for hand-built stills (Pigeon Forge Department of Tourism).
• Shoppers can find autographed merchandise from Moonshiners personalities including Josh Owens and Henry and Kenny Law (Pigeon Forge Department of Tourism).
• The store serves as an official Wish local pickup location (Tripadvisor).