Privacy Policy

Vantage Stays ("we," "us," "our," or "Company") respects your privacy and is committed to protecting it through this Privacy Policy. This policy applies to information collected through our website, booking platform, and communication channels.

1. Information We Collect

We collect information you provide directly, including:

• Name, email address, phone number, and physical address
• Payment information (processed through secure payment gateways, we do not store credit card details)
• Booking preferences, group size, and special requests
• Communication history regarding your reservations

We also collect information automatically when you visit our website:

• IP address and browser type
• Pages visited and time spent on site
• Referring source and device information

2. How We Use Your Information

We use collected information to:

• Process your reservation and payment
• Communicate about your booking (confirmations, check-in details, updates)
• Provide customer support
• Improve our website and services
• Send marketing communications (with your consent)
• Comply with legal obligations

3. Cookies

Our website uses cookies to enhance your experience. These cookies help us remember preferences, track site usage, and provide personalized content. You can manage cookie settings in your browser. Disabling cookies may limit website functionality.

3a. Tracking Technologies We Use

In addition to cookies, we use the following tracking technologies to improve your experience and understand how you interact with our website:

Google Analytics 4 (GA4)

We use Google Analytics 4 to analyze website traffic and user behavior. GA4 helps us understand which pages are popular, how visitors navigate our site, and how long they spend on different sections. This information allows us to optimize our website for better user experience and identify areas for improvement.

Microsoft Clarity

We use Microsoft Clarity for behavior analytics and session insights. Clarity captures heatmaps showing where users click and scroll, and records session replays (anonymized) to help us understand user interactions and identify usability issues. This helps us improve the overall design and functionality of our website.

Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy tracking codes and analytics tags across our website. GTM allows us to organize and control our tracking without requiring website code changes. Tags deployed through GTM may include GA4, Clarity, and other measurement tools.

Future Marketing Tools

We may add marketing cookies (such as Facebook Pixel) in the future to measure advertising effectiveness and reach. Any new tracking technologies will require your consent through our cookie banner before they become active.

Consent Requirement

All non-essential tracking technologies require your affirmative consent. You can control which tracking tools are active by using the cookie consent banner that appears when you first visit our site. You can modify your preferences at any time through the cookie settings on our website.

4. Data Usage and Third-Party Sharing

We do not sell or rent your personal information. We share data only with:

• Service providers (payment processors, email platforms, customer support tools)
• Legal authorities when required by law
• Property managers to coordinate your stay

All third parties are bound by confidentiality agreements and use your data only for specified purposes.

5. Data Security

We employ industry-standard security measures including SSL encryption, secure payment gateways, and restricted access to personal information. However, no online transmission is completely secure. We recommend protecting your password and reporting any unauthorized access immediately.

6. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect information from children. If we discover we have collected data from a child, we will delete it promptly.

7. Your Rights

You have the right to:

• Access your personal information
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Opt out of marketing communications

7a. California Privacy Rights (CCPA)

If you are a California resident, you have specific privacy rights under the California Consumer Privacy Act (CCPA):

Right to Know

You have the right to know what personal information we collect, the sources of that information, the purposes for collection, and the categories of third parties with whom we share it. You can submit a request to know what information we have about you.

Right to Request Deletion

You have the right to request deletion of personal information we have collected from you, except where an exception applies (such as when the information is necessary to complete a transaction or comply with legal obligations).

Do Not Sell or Share My Personal Information (Right to Opt Out)

California law defines "sale" and "share" broadly. We do not sell, rent, or lease your personal information to third parties for their direct marketing purposes. We may use third-party analytics and advertising services that, under California's broader definitions, could be considered "sharing" personal information for cross-context behavioral advertising.

To opt out: click the "Cookie Settings" link in the page footer and disable the Marketing and Analytics categories. You may also email privacy@vantagestays.com with the subject line "Do Not Sell My Personal Information" and we will honor your request within 15 business days as required by CPRA.

If your browser sends a Global Privacy Control (GPC) signal, we treat that as a valid opt-out request for the Marketing and Analytics categories on that browser.

Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. We will not deny goods or services, charge different prices, or provide different quality of service solely because you have exercised your privacy rights, except where such differences are necessary to provide the goods or services you request.

How to Submit a Request

To exercise your California privacy rights, please contact us at:

Email: hello@vantagestays.com

When you submit a request, we will need to verify your identity to protect your privacy. We will respond to your request within 45 days as required by law.

7b. European Privacy Rights (GDPR)

If you are a resident of the European Union or other jurisdictions with similar privacy laws, you have rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing

We process your personal information on the following legal bases:

• Consent: For marketing communications and non-essential tracking cookies
• Legitimate Interest: For website functionality, analytics, and fraud prevention
• Contractual Necessity: To process your booking and provide our services
• Legal Obligation: When required by law

Your Data Rights

You have the following rights regarding your personal information:

• Right to Access: You can request a copy of all personal information we hold about you
• Right to Rectification: You can request correction of inaccurate or incomplete information
• Right to Erasure: You can request deletion of your personal information ("right to be forgotten")
• Right to Restrict Processing: You can request that we limit how we use your information
• Right to Data Portability: You can request your information in a portable format to transfer to another service
• Right to Object: You can object to processing of your information for marketing or other purposes

Withdraw Consent

If you have provided consent for any data processing activities, you have the right to withdraw that consent at any time. You can modify your cookie preferences using the cookie settings on our website. Withdrawing consent will not affect the lawfulness of processing that occurred before withdrawal.

Lodge a Complaint

If you believe your privacy rights have been violated, you have the right to lodge a complaint with your local data protection supervisory authority (such as your national data protection agency or privacy commissioner).

8. Data Retention

We retain your information for as long as necessary to fulfill the purposes stated in this policy, comply with legal obligations, and resolve disputes. You can request deletion at any time.

9. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our services constitutes acceptance of the revised policy.

10. Contact Information

For privacy questions or to exercise your rights, contact us at:

Vantage Stays
3354 Parkway, Pigeon Forge, TN 37863
Email: hello@vantagestays.com
Phone: (865) 408-1817